LOFT was presented at the MCPC Conference 2011 in San Fransisco. The MCPC conference series started out as a bi-annual conference devoted to Mass Customization & Personalization. The event frequently brings together hundreds of the world’s most remarkable people in the field. This year’s topic was: open innovation. Pieter Aarts, CEO of NedSense LOFT had the honor to be invited as a speaker and took the audience into the innovative 3D experience of LOFT.