From its inception in 2008 through to its launch in 2009, LOFT has been crossing the Rubicon. The combination of ground breaking optical technology and the physical virtuality elements deliver a personalised customer experience.

Read more about the customers that each explore the versatility of LOFT by implementing it to benefit their strategy of choice: lowering complexity and sample/ showroom cost, opening up their collection to an unlimited virtual showroom, a dedicated sales tool or a design engine that allows designers to visualize highly customized designs. And the story has only just begun…

 “Our customer panels confirmed our choice by selecting LOFT of NedSense as the most user friendly tool with the highest impact in turns of experience.”
John Seebeck, VP eCommerce at Crate and Barrel

 “With LOFT, which we have been testing at Rubelli in Italy, we can deliver an online sales tool, as well as a 24×7 virtual showroom that gives our sales team and clients alike access to our combined ranges of fabrics (680 fabrics in 4600 colours) and furniture in a real life experience of viewing it ‘as is’. We have been looking for a tool like this for the past ten years and we found that only NedSense has the experience needed to simulate our fabrics on screen in the appropriate way.”
Andrea Favaretto Rubelli, CEO of Donghia US and Rubelli Italy