From its inception in 2008 through to its launch in 2009, LOFT has been crossing the Rubicon. The combination of ground breaking optical technology and the physical virtuality elements deliver a personalised customer experience.
Read more about the customers that each explore the versatility of LOFT by implementing it to benefit their strategy of choice: lowering complexity and sample/ showroom cost, opening up their collection to an unlimited virtual showroom, a dedicated sales tool or a design engine that allows designers to visualize highly customized designs. And the story has only just begun…
John Seebeck, VP eCommerce at Crate and Barrel
A three part series highlighting the LOFT customer experience technology at Crate and Barrel. Part One showcases the LOFT experience at Crate and Barrel Retail Locations. Part Two will showcase the LOFT experience at the Crate and Barrel website, where the general public will directly experience the Crate and Barrel 3D Room Designer, powered by NedSense LOFT . Part Three will showcase the LOFT experience within the Crate and Barrel iPad app.
Andrea Favaretto Rubelli, CEO of Donghia US and Rubelli Italy